Interested in a Marketing Automation Specialist role? Here are some brief bullet-points as to the job duties. Please email me if you want more information (eytan.abrahams@returnpath.com)
- Provide support for the design and testing of timely and flawlessly executed marketing campaigns.
- Assist with list management: segmentation, cleansing, de-duplication, data integrity.
- Troubleshoot email template, link tracking and marketing campaigns.
- Collaborate with key stakeholders to understand market needs, identify gaps and recommend actionable program enhancements.
- Support the Marketing team with ongoing projects and processes
- Monitor and analyze the effectiveness of campaigns and provide guidance and best practices for areas of improvement
- Assist with scoping new program development for demand generation campaigns