vRad (Virtual Radiologic) a global telemedicine company and the nation’s largest radiology practice is seeking a temporary Marketing Automation Specialist. Job requirements are below. Please email marketing@vrad.com if you are interested in learning more about this role. This position is only available to a local resident.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Work with internal team to gather requirements and then build, execute, and automate
email marketing campaigns and landing pages. - Implement best practice data hygiene and database health programs.
- Ensure Eloqua is being used to its full potential and identify opportunities to
improve ROI through better automation and targeting. - Create and update marketing campaign workflows as changes to business requirements
dictate. - Generate and implement test strategies - including A/B multi-variant testing - to drive
qualified traffic and revenue-building activities and ensure maximum profitability. - Monitor, analyze and report on performance of each campaign and communicate results and
plans for improvement. - Refine and improve the lead scoring and lead recycling programs to deliver high
quality leads with proper hand off to sales and recruiting. - Perform other duties as assigned.
EDUCATION and/or EXPERIENCE
- Bachelor’s Degree Required.
- The position requires at least 3-5 years of digital marketing experience and 1-3
years of Eloqua and CRM experience.
SKILLS
- Strong email marketing production experience
- Strong knowledge of HTML, CSS, JavaScript and XML a plus
- Understanding of landing page and form optimization best practices which drive conversion
metrics - Strong project planning and execution skills, with strong sense of project ownership
and ability to anticipate possible roadblocks and provide viable solutions - Excellent organizational skills with the ability to prioritize, multitask and manage time
effectively, and keep schedules and projects in order and up to speed - Strong analytical competency
- Attention to detail
- Adobe Creative Suite: Photoshop/Illustrator/InDesign/Dreamweaver skills a plus