This is a no judgement zone! I had a few questions:
How are the standard behavioural allocations (percentages) being applied? Is it looking at a group of behaviors over a set amount of time? If so - isn't possible to have over 100% in behavioral allocations (adding up all the percentages)? Do they affect the opportunity $$ amount?
Next in your flow is "Marketing Generated" - am I to assume those standard allocations/behaviours could come from some place other than marketing? If so how/where?
I think the next step of doubling the attribution/percentage could run into a "double dipping" scenario. Also - what if some of the standard behaviours didn't come from Marketing?
I would love to see an example with numbers to better wrap my head around this. Would that be possible?
Marie
