Hi,
I am curious if anyone has heard of a similar scenario, had experience, or general thoughts on this question. We are in the midst of working to integrate Eloqua with SFDC for our lead management process and there are varying opinions on how we handle leads that were closed in CRM as either rejected or disqualifed - they never convert to an Opportunity. We are thinking that the 2 options before us would be that if the lead is scored high enough again through our scoring model, we could either a) create a new lead record in SFDC for this Eloqua contact or b) re-open the lead that was previously closed with refreshed status and nulled close reasons. For reporting implications, we are thinking we would have an easier time of doing closed loop reporting with option b and be able to measure inquiry to opportunity closure more effectively.
The only time we would create a new lead is if the Eloqua contact had closed on an opportunity, which could be an indication that the lead is now in a new buying cycle. Any thoughts on best practice or experiences you may have run into that are similar?