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Re: E10: Evenly splitting recipients in Dynamic Content rule

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Hi Ben, thanks so much!  Your reply inspired the following approach.  It may not be the most optimized processing but I think it will do the job! 

 

Create new field on contact record for Split Value

Create 5 update rules to set Split Value to A, B, C, D, or E (I need 5 random, even groups)

Create Program that uses percentage based routing to route 20% of full contact population to each update rule

Set each of 5 rules in Dynamic Content item to Split Value = A,B,C,D, or E

 

By the way, we're using this to drop into emails a blurb prompting recipient to add job function to their profile if missing in Eloqua.  We have 5 different ways of saying this and want to use all 5 for awhile dynamically to test which messaging works best.


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