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Re: Soft bouncebacks

I embrace ridiculousness in all its glorious forms, Greg Manetti. To answer your questions, Yes, that is correct. Soft Bounceback never translates to hard bounceback/ invalid email address. You will keep trying again and again. At some point it can be helpful to build some Segments to gain visibility into who your soft bouncebacks are and why they are staying as soft bouncebacks (if they are). Have fun!


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