- Own and Manage email campaigns including strategy, writing email copy, list segmentation and creating landing pages
- A/B testing
- Analyze and report on campaign performance
- Develop and share campaign best practices with the team to improve future results
- Generate and implement new demand generation ideas (e.g. lead scoring, progressive profiling, personas, data augmentation)
- Work with 3rd party vendors to evaluate and execute campaigns on a cost-per-lead basis
Qualifications:
- ·5+ years of email marketing and lead generation experience
- Experience utilizing an automated lead generation solution (e.g. Eloqua, Marketo) and SalesForce.com
- Solid understanding of the B2B marketing and sales funnel
- Excellent writing skills
- Bachelor’s degree or equivalent related work experience
Please contact jim.yang@hireright.com with resume or apply online at https://altegrity.taleo.net/careersection/jobdetail.ftl?job=07811
The Company:
HireRight is a leading provider of on-demand employment background screening, drug and health screening and employment eligibility solutions that help employers automate, manage and control screening and related programs. More than one third of the Fortune 500, along with over 40,000 other companies, trust HireRight to deliver customer-focused solutions that provide greater efficiency and faster results, leading to better hires. HireRight is headquartered in Irvine, California and has offices and affiliates around the world. HireRight is a strategic business unit of Altegrity, a holding company with a portfolio of market-leading decision intelligence and information companies.
The company environment is dynamic and reflective of the rapid growth and market aspirations of the company. HireRight is at a great point in its business maturity. We have infrastructure and process, but we’re still nimble enough to be creative, innovative and entrepreneurial.