We are based in San Ramon, CA in the Bishop Ranch Office Park. We are a group of talented, high energy goal oriented team that is focused on driving innovative and effective demand generation solutions for our customers.
As an Integrated Marketing Specialist, you will be part of the IHI Marketing team responsible for working with our customers to create exceptional programs that deliver lead generation, analyze results and implement changes to improve effectiveness. This will include developing and implementing effective integrated marketing campaigns that involve the full spectrum of lead gen tools – email, social media, events, webinars, partners and more.
Responsibilities
- Manage the email campaign process, including planning, content, segmentation, deployment, reporting, testing, and optimization.
- Manage contact data including segmentation and reporting, testing and optimization.
- Create campaigns within platform including all associated pieces (email, landing page, lists, webinars, etc.)
- Configure campaigns to abide by specific rules (CAN-SPAM, EU directives, etc.)
- Develop and execute testing strategies to improve email metrics.
- Analyze nurture campaign results including audience, offers, messaging, creative, deliverability, open rates, click through rates and conversion.
- Communicate nurture strategies and plans for proper implementation.
- Report to external partners, agencies, and internal stakeholders.
Skills
- Graphic design basics
- Proficient using Adobe Creative Suite
- 3+ years Marketing Automation experience. Ideally experienced working in Eloqua 9 and/or 10.
- Familiar with Program Builder, Event Module, Cloud Connectors, Cloud Apps, Cloud Components
- Comfortable working in HTML, HTML5, CSS, CSS3, Javascript, jQuery
- Experience with either responsive website design techniques AND/OR mobile site development desired
- Ability to travel on occasion
- Bachelors Degree in Marketing or related discipline