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Re: Does your sales team trust lead scoring?

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When this happened to me in the past, I reported the outcome of closed won leads ($ value of Opportunity or similar) for the manually / cold called leads vs the ones that Marketing passed over as qualified.  I'm a big fan of showing the data and the metrics to support your conclusions AND letting the sales team know that their ideas are good ones!

 

Kudos to you for trying different ways to address their questions--now just present the cold, hard facts


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