Job title: E-Business Consultant 2 (Email and Web Producer)
Requisition number: 3789631
Schedule Type: Regular/Full Time
Location: San Francisco, CA; Minneapolis, MN; Charlotte, NC
**To express interest in this position, please apply to requisition number 3789631 through wellsfargo.com/careers
Job Description
The E-Business Consultant will play a key role in the development, management and production of online components for Wholesale Banking marketing communication programs, including emails, newsletters, landing pages, and reporting. Conducts competitive assessments which will support recommendations to modify email and web-site design, including functionality, graphics, and content positioning. The Consultant will work closely with customers, traffic managers, and digital account coordinators to develop, test, execute, track and report on campaigns. The Consultant will need to possess strong analytical skills, project management skills and strive to continuously improve campaign effectiveness based on learning s and best practices. The Consultant ensures strong collaboration with internal and external LOBs and partners on all projects. May manage vendor/alliance relationship and/or lead a small team of e-business team members/managed resources.
Key Responsibilities:
- Provide a high level of customer service and support.
- Leverage marketing automation tool to execute email marketing activities.
- Utilize brand approved templates to publish email and landing page layouts.
- Perform regular tracking and reporting of marketing performance.
- Consult with team members and provide feedback on how to improve campaigns.
- Segment customer lists based on marketing program.
- Design, crop, and implement banners or photos into templates.
Basic Qualifications
- 4+ years e-business experience.
Minimum Qualifications
- 4+ years e-marketing, web development (hand coding HTML and XHTML), and design experience.
Preferred Skills
- 4+ years business experience.
- 4+ years marketing experience.
- Bachelor's degree in marketing, business or computer science.
- Knowledge of CAN-SPAM laws (US/International).
- Prior experience with Documentum or other Content Management Systems.
- Prior experience with Sharepoint.
- Experience with enhanced web development front end coding of HTML5, advanced CSS, JavaScript, jQuery and mobile development is a plus.
- In house or external agency experience.
- Prior experience with Eloqua and/or equivalent Email Marketing Automation software. Certified Eloqua Master a plus.
- Strong organizational and project management skills and the ability to work at a fast pace in a highly dynamic environment.
- Highly self-motivated contributor who works well as an individual and within a team environment.
- Must be able to multi-task, establish priorities to meet campaign schedules and deadlines and have excellent attention to detail.
- Knowledge of email layout, optimization, and use of industry best practices.
- Proficient with Microsoft Office Suite, MS Visio, Excel Expert.
- Strong communication skills (written and verbal).
- Strong time management and project management skills.
- Knowledge of Adobe Create Suite.