I'm using Eloqua at a higher education institution for recruiting and admissions. To keep it simple, the contacts are recruits, applicants, and students.
- Integrating with CRMOD.
- We are using only the Contact record type. Not using Leads.
- Contact Type can be Recruit (person shows interest in the university), Applicant (person submits an application for admission), and Student (the person's application is approved). The initial value of Contact Type is Recruit. Recruits transition to Applicants which transition into Student.
- Recruits and Applicants contain a personal email address (e.g. charlie.brown@gmail.com). This address is used for all emails for recruits and applicants.
- As part of the transition from Applicant to Student, the university assigns a new email address for the student (e.g. charlie.brown@university.edu). From that point forward, all emails are sent to the university.edu address.
I understand the standard integration will create a new Eloqua Contact when the email address is revised in CRMOD. Any ideas on how to get around this?
BTW, I'm new with Eloqua.