We are having a hard time sending confirmation email... When received it goes to Junk/ Spam email... I have looked at the requirements.
- you may have certain keywords or phrases in your email that are red flags for either spam or junk email
- sending attachments is a big red flag
- are you sending to legit customers and honoring opt-ins? are you targeting your audience? if not, then someone may have marked you as spam and it's a domino effect from there for successive emails to that ISP (meaning they think your emails are junk or spam)
- HTML issues--don't make your emails too fancy or flashy (too many font color changes and such)--some ISPs think "junk" if you have too much going on
- you may have an extra cautious ISP that is thinking your emails are spam or junk email - if you can identify them, ask to be whitelisted
- along the same lines, if this is a recent issue, you might have also been blacklisted for a particular email ISP. Look at your bounce reports--they can help identify certain corporations or (more likely) universities that have you blacklisted. You will need to work their webmaster to get whitelisted.
Can anyone help me what needs to be done?