I'm in the process of writing a book about marketing modernization and one of the themes in the book is how Agile development practices are impacting how marketers work. In a nutshell, my thesis is that development organizations have evolved the process by which products/services are developed and this in turn requires that marketers respond by changing how products/services are marketed, sold, and supported.
If you're not familiar with Agile marketing here are some great resources to check out .... you may be taking an Agile approach without calling it that!
If you're an Agile Marketer using Eloqua / Oracle I'd love to showcase your story!
Thanks!
Roland
