Hey Gaea, thank you for the tips.
I am just wondering, is it possible to utilize dynamic contents on the landing page based on the fetched AdWords parameters? Since we will have a few broad match keywords that should attract prospects to our landing page, one might think "why not change some of the contents on the landing page based on the utm_term?". I am not sure if we can use Dynamic Content capabilities in Eloqua to achieve that since the data isn't yet stored on the contact/CDO table. I have searched for this for a while and found some solutions (such as Unbounce) for creating landing pages that have a native capability to alter contents based on external variables (URL). But have you experimented with something similar to this idea before using Eloqua's platform?
Thanks !