We are looking to use the Master Exclude to automate our "48 hour rule" process as well. However, the one main obstacle I'm facing is that using a master exclude would apply to all emails. you would think that is obvious and useful, but when multiple business units are sending out targeted emails it is not useful to apply through a master exclude. One team may be trying to invite someone to a webinar, but because that contact got an email about a whitepaper 36 hours ago (for teams that cross-sell) they may not get the invite for the webinar. Personally, I'm in favor of using email groups as my filters. However, it doesn't solve the example used above.
I think the feature that we really need is to identify an email that is queued up to send (activated) from a specific email group. If that were available, we could write a filter that says basically, If I am sending an email from email group "x" and the contact has been sent an email from group "x" in the past 48 hours - apply as a master exclude. (The queued "sending" email group and the "sent already" email group would be the same value and would specifically exclude them if they just got something from that same group.
with respect to using program builder and filters within segments, etc....doesn't that eliminate the idea of automation? we would need to apply those to every campaign or segment. I agree, the action would be automated, but for those of us in search of automating the process....an answer to that would be a goldmine.
has anyone found a way to automate the actual process so that it's a 1-time development and runs on all email campaigns - using a master exclude? I'm determined to find a way!
Thanks.
Jeff