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Best Practice: Shared Filters/Segments

Topliners,

 

I have a question to you all.  Would it make more sense to filter contacts in shared filters first, then add a campaign specific segment(s) that include multiple shared filters as segment criteria?  Or does it make more sense to filter contacts at the segment level and possibly use more segments on the campaign canvas.

 

Please let me know your thoughts!

 

thanks,

Dom


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