Re-using Segments Created via API or Re-creating Every Time?

Hi All,

Wanted to get your thoughts on this...

We have been able to create Segments via the API, however, which way to go:

OPTION 1: Re-use Segment if there are no additions or deletions (changes) to the list? or

OPTION 2: Re-create the Segment every time via API.

In Option 1, we will still need to compare the existing list to the new list before deciding to re-use. However, the comparison will be done outside of Eloqua.

In Option 2, we may create a new list even though there are no changes but we will have the historical data and it will be easier to identify lists.

In both scenarios, data processing may affect performance.

For those who have done this or are familiar, what would you recommend?

Hope it's clear.

Pinging: T.J. Fields, Aaron Riley, Eli Snyder

Thanks!!