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Re: Dynamic content vs. multiple emails or landing pages?

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Ditto on the reporting pain, what I did to help was to include the CTA links/button as part of the ADC and gave it a different tracking code for omniture (could also be done using different URL's or query strings). Doesn't give you everything you need - but at least you can get some things.

 

For me, it isn't always easier/faster to use ADC, depends on what that content is. Sometimes it's easier to just create a few emails if only 1 or 2 things are changing.


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