Hi,
anything new about the benchmark dashboard?
My customers wants to know for example, why % Active of Reachable Contacts Actual is 15.3 % (16,09% in the database health dashboard), but how can Index Mean be 2445.5 %?
Also if Unique Click-Through Rate Actual is 1.5 % and Index Mean is 2.1 %, why does the black bar strech almost to best-in-class?
Shouldn't it be below the average?
Nobody in our organization understands this report.
When asked, we are just informing our customers to ignore it, which understandably dilutes the trustworthiness of all Insight reports.
Kind Regards,
Markku