This is how Eloqua helped improve sales and marketing alignment at my former company. It also contains a video of my sweet little guy How has Eloqua improved alignment at your organization?
Inspiration hits you at the oddest moments. Our marketing team recently decided to submit for an award. The award recognizes marketing teams that have worked to strengthen the relationship between sales and marketing. For those that have worked in either, or in my case, both departments, you know that there often exists animosity. Sales feels like marketing doesn’t do enough to support them and marketing feels like sales is lazy and doesn’t follow up on hard earned leads. Of course, neither is often the case and usually poor communication is the root of the problem. Surprise. You start to think “he’s just not that into me”. No matter what I try the relationship won’t move forward.
Read the entire article: He's Just Not That Into You; Improving the Relationship Between Marketing and Sales - Business is Child's Play