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Re: Predictive Lead Scoring Comparison: Infer vs. Lattice Engines

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There hasn't been a lot of analyst coverage, but both Gartner and SiriusDecisions are working on reports that come out this summer. We've introduced them both to a number of customers, so hopefully they'll be good resources.

 

Eli I appreciate the complement on the technology front and I'd love to go deep on the marketing use cases. We've got customers doing really innovative things (SEM, Events, List Buys, Routing, SLAs, Nurture...)  with the scores and we think the applications are every bit as important as model performance. We've got a new guide to predictive scoring which outlines some of these use cases and ROI models. If you ping me (jgrenney@infer.com) I'd be happy to forward it along.

 

One other resource which we created recently was a blog post explaining Infer's DNA. As the predictive space heats up, it's helpful to understand a companies roots so you can envision how they'll make choices and evolve the product. Let me know if I can help in any way.  


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