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How do I map contact information 'country' to relevant region (EMEA, APAC etc.)?

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I have several thousands of contacts which I have several pieces of information on; email, name, and country for example. I want to map the country to a specific sales person. For instance, I want to say: Match 'Germany' (country) to 'Peter' (salesperson).

 

Can anyone help me with a neet approch to this?

 

I similarily want to say: Match country to region, for instance, if country equals Germany, Denmark or The Netherlands fill out region with EMEA.


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