POSITION TITLE:  Marketing Automation Developer

STATUS:  Fulltime

REPORTS To: Director of Marketing Operations and Technology

FLSA: Exempt

COMPANY OVERVIEW: Guidance Software is recognized worldwide as the industry leader in digital investigative solutions. Its EnCase® Enterprise platform is used by numerous government agencies, more than
65 percent of the Fortune 100, and more than 40 percent of the Fortune 500, to conduct digital investigations of servers, laptops, desktops, and mobile devices. Built on the EnCase Enterprise platform are market-leading electronic discovery and cyber security solutions, EnCase® eDiscovery and EnCase® Cybersecurity, which enable organizations to respond to litigation discovery requests, proactively perform data discovery for compliance purposes, and conduct speedy and thorough security incident response. For more information about Guidance Software, visit www.guidancesoftware.com.

SUMMARY:We are looking for a Marketing Automation Developer who will take responsibility for system administration, configuration and code development for our Eloqua Marketing Automation Platform and its integration with salesforce.com (SFDC). A key responsibility of the Marketing Automation Developer will be the implementation and maintenance of the process used to track, score, grade and route leads as appropriate within Eloqua and SFDC.  This person will ensure that reporting accurately reflects lead progression through the various lead stages. They will also be a central player in current and planned Eloqua and SFDC projects as determined by Marketing management.

ESSENTIAL FUNCTIONS:

• Maintenance and updates of the demand generation, lead nurturing, lead scoring, and automated communications programs in Eloqua and other back-end systems
• Migration of E9 programs to the E10 platform
• Creation of list segments for campaigns and nurturing programs
• Maintenance and updates of various Eloqua API/Cloud Connections
• Collaboration with Eloqua Campaign Specialist to ensure proper management of marketing leads
• Maintenance of documentation for lead routing and ownership rules in Eloqua and SFDC
• Coordination with SFDC admins and programmers to implement SFDC projects such as Live Agent and enhanced BI reporting
• Management of data quality of the Eloqua database--including list scrubbing and data enrichment/augmentation programs--to maximize the effectiveness of demand generation and lead management campaigns
• Work with the other members of the Marketing team to interpret strategic objectives into efficient marketing initiatives through systems and processes

ESSENTIAL REQUIREMENTS:

• Minimum 2 years as an Eloqua developer (Preferably both in E9 and E10)
• Minimum 2 years as a salesforce.com administrator or equivalent
• Experience with list hygiene and importation
• Experience with a BI tool a plus

DESIRED SKILLS:

• Understanding of list and campaign-driven analytics
• Database management expertise (segmentation,reporting and maintenance)
• Multitasking
• Good verbal and written communication skills
• SQL query language
• Excel modeling and reporting

Guidance Software Inc. is an equal opportunity and affirmative action employer that does not discriminate on the basis of race, national origin, religion, age, color, sex, disability, or veteran status, or any other characteristic protected by local, state or federal laws, rules or regulations.

Click on the link if you are interested in applying:

https://hire.jobvite.com/j?aj=oqiaZfwB&s=LinkedIn