So we are about 2 months in to our Eloqua integration to Salesforce, so far it's great. However this is a recurring need where we get leads in from our 1-800 number or we have such a valuable piece of content that whenever someone downloads it we want them to go straight to Salesforce for follow up. In both cases I need a way to force a lead into CRM as opposed to allowing them to enter via lead score.
In order to accomplish this I created a checkbox field for an Eloqua contact with True/False values. Then I added a criteria to my lead score program feeder to say Compare Contact field "ForceToCRM" is exactly "True".
Then to test I set a couple of random contacts checked, or "True". I created a fake segment just to make sure that my contacts were evaluating True to my criteria and yep, they are.
So everything seems all set, but none of the ForceToCRM contacts are making it through. I checked all of the additional criteria in the program feeder to see if there was anything that would rule them out, but I couldn't find anything that wouldn't let them through.
Can someone think of something I did wrong?