With the growing use of mobile devices within our customer base (according to Google analytics), I am keen to measure the effectiveness of our campaigns across various devices and operating systems. Further we have set up an ROI attribution model based on various touch points and it would be great to understand whether there were certain campaigns, content types or stages of the buying cycle that are better aligned to different devices. How do I measure this in Eloqua? I know how to look at the landing page details by adding code to the landing page templates but would like to take this a step further.
Would be grateful and interested in any thoughts on this subject
Thanks
Alex