We are trying to keep Account Scoring to Account Warmth view in a simple way.
We have identified top 500 companies who we are targeting Account warming.
These 500 companies we are calculating cumulative Lead Score and Urgency lead's core has increased lots lately)
of individual belonging to the accounts and grouping them as a range.
E.g. 70 and above is Warm, 30-69 as Medium and 29-1 as Low.
Other ways you can look at is : - Top 3 or 5 Contact within the organization to have an average or cumulative score value.
The disadvantage is average will not represent high- low value but urgency helps to determine in that regards.
Along with the above we are looking at unique number of contacts engaged with our marketing activities. This provide a good indicator of account warm.
If anyone has suggestion please do suggest this is just the starting point.- thanks