Block 6: August 1st, 2:25-2:50 EST
Using Account-Based Selling Model to Drive Marketing and Sales Alignment, Shari Johnston, Demandbase
Learn how Demandbase aligns its marketing and sales team around an account-based selling model to drive success. Focusing on key accounts has resulted in tripling conversion rates from Inquiry to MQL andreducing marketing waste on accounts that won't convert.